Offering the very best in human endeavour and digital technology

As a trusted partner, Attijariwafa bank group is constantly reinventing itself to enable its customers to fulfil their aspirations. We are able to do this by offering them a comprehensive range of innovative solutions in account management, making payments and transferring money, among other things. In 2017, the Group quickened the pace of its transformation in order to be more empathetic and proactive, resulting in increasingly bespoke, readily accessible services.

Attijariwafa bank Group is continuing to adopt a proactive yet disciplined approach to credit approval. In 2017, its share of the retail customer market reached 24.03%, an increase of 4.0% on 2016. Last year, the Group and its specialised subsidiaries worked hard to quicken the pace of digitisation. Thanks to the jeveuxuncredit.ma, banking interface, enabling customers to apply for a consumer loan or mortgage online, the Group has made it much easier for customers to take out a loan, as well as offering personalised advice to help them to fulfil their aspirations.

Wafa Assurance, a subsidiary of Attijariwafa bank Group, has continued to adopt a set of priorities which includes constantly remaining in touch with customers, anticipating their expectations and needs so as to be able to respond to them more effectively and making it easier for customers to access insurance and assistance products. 2017 followed the same logic – our every action being characterised by transformation, adaptability, responsiveness and innovation – which saw us launch new segmented products and accelerate digitisation for an enhanced customer experience.

Supporting companies, whatever their size, has always been one of Attijariwafa bank’s priorities. Day by day, the Group continues to find new ways of meeting their expectations by providing them with a range of suitable financial products and services, digital solutions to optimise their interaction with the bank, advice and training to effectively support their development.

In Europe, Attijariwafa bank Group has acquired expertise in immigrant banking and trade finance and has developed an extensive network in various countries. In 2017, Attijariwafa bank Europe continued to implement its «AFRIWAY » strategic plan aimed at becoming the leading bank in immigrant banking. To achieve this, the Group is offering its customers innovative money transfer solutions and is responding to their need for day-to-day account management, insurance, finance and savings products.

Attijariwafa bank Group strives to stand out from its peers by teaming up with its customers, listening closely to their needs and fostering loyalty as well as continuing to develop a genuine relationship with them based on trust. To achieve this, customer satisfaction is an absolute priority, while ensuring that products and services are of high quality and by adopting an innovative approach to be able to quickly deal with any complaint.